Studies have proven that targeted multi – purpose fragrences havea positive effect on buying decisions:
“84% of the public has shown that it is more likely to buy or to show a preference towards the products when they are on display at a fragranced place. In the same research many of the participants responded that they were willing to pay 10% to 15% more for the product”.
PHILIP KOTLER & Lindstrom Martin, “Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound”, New York, NY: Simon and Schuster, 2005.
“A pleasant fragrance at the selling point positively affects the consumer, his or her intention to enter the place, to buy the product and to stay longer in the shop”.
Spangenberg, E.R., Crowley, A.E., Henderson, P.W., “Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?”, JOURNAL OF MARKETING, Vol. 50, 1996, pp. 67-80.
Fragrance: a selling tool
Advertisements and strong visual stimuli often cause a sense of confusion to consumers. The use of a targeted fragrance will instantly captivate consumers’ attention, enhancing the creation of feelings and affecting their mood. The implementation of Scent Marketing is achieved with absolute respect for humans and the environment, strictly following the rules of the European Union:
Regulation (EC) No 1907/2006 of 18 December 2006 concerning the Registration, Evaluation, Authorization and Restriction of Chemicals (REACH)
Regulation (EC) No 1272/2008 of 16 December 2008 on classification, labelling and packaging of substances and mixtures
Directive 75/324/EEC on the approximation of the laws of the Member States relating to aerosol dispenser, the regulations of the European Union, as well as the even much more strict specifications by the International Fragrance Association.
WE CREATE UNIQUE FRAGRENCES FOR EVERY BRAND BASED ON ITS VALUES AND CHARACTERISTICS
You have Corporate Logo – How About Corporate Fragrence ?
We combine space characteristics, the characteristics of the people we are targeting and of the goals that each brand has in order to create carefully targeted fragrances that will accurately represent each brand. Every fragrance could cause a different set of emotions based on its ingredients. Consumers’ behavior and mood is differentiated with the use of different fragrances. The in depth study of a company’s personality helps us form a specific olfactory suggestion. This suggestion is the means to express all the features of a brand; it should strongly support and represent those features to the brand’s consumers.
A targeted suggestion aims at:
offering a unique consumer experience
reinforcing brand loyalty
differentiating a brand from its competitors
enhancing brand awareness by people
We can enhance the promotional activity of a product by deciding on the fragrance that will accompany it. We participate in the time and duration specific promotion of products and services with the implementation of different methods.
We create multiple fragrance zones is a place
We create the fragrance that the product participating in the promotional activity will be identified with
We offer advance technologies for the implementation of promotional activities
We offer area coverage of 30m2 to 100.000m2
We offer an implementation period of 1’ up to several months
The advantages from the implementation of Scent Marketing are not limited within the spaces that it is implemented. Business and their customers have the opportunity to enjoy the close connection between the products and each brand’s olfactory suggestion. Different products could be designed for each brand by using a single olfactory suggestion, giving to the costumers the opportunity to take home with them the scent of their favorite brand. Personal care products, perfumes, candles, fabric care products, detergents but, also, small souvenirs, business gifts, they can all complement each company’s fantasy and creativity, offering to their costumers even more benefits.