SCENT MARKETING

Studies have proven that targeted multi – purpose fragrences havea positive effect on buying decisions:

“84% of the public has shown that it is more likely to buy or to show a preference towards the products when they are on display at a fragranced place. In the same research many of the participants responded that they were willing to pay 10% to 15% more for the product”.
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PHILIP KOTLER & Lindstrom Martin, “Brand Sense: Build Powerful Brands through Touch, Taste, Smell, Sight, and Sound”, New York, NY: Simon and Schuster, 2005.
“A pleasant fragrance at the selling point positively affects the consumer, his or her intention to enter the place, to buy the product and to stay longer in the shop”.
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Spangenberg, E.R., Crowley, A.E., Henderson, P.W., “Improving the Store Environment: Do Olfactory Cues Affect Evaluations and Behaviors?”, JOURNAL OF MARKETING, Vol. 50, 1996, pp. 67-80.
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